RHEI YouTube MCN: Full Review. Is It Worth Joining?
You run a YouTube channel, have already reached monetization (or will soon), and now you are facing a choice: stay with AdSense or join an MCN? And if you do join, which one should you choose?
Today we will take a detailed look at one of the players in this market — the RHEI MCN. For many creators, especially in the CIS and other regions where withdrawing money from YouTube has become a problem, a “partner network” is not just an option, but a necessity. Let’s figure out what a YouTube MCN is using RHEI as an example, what its pros and cons are, and who it may suit.
What Is the RHEI YouTube MCN?
RHEI is an official partner network (MCN, Multi-Channel Network) that acts as an intermediary between YouTube (Google AdSense) and the author (creator).
Our office address: Canada, British Columbia, Vancouver, 1205 Melville Street.
MCN representative: Vladimir Sivenkov.
Put simply, you connect your channel to RHEI, and it is RHEI that receives the money for your monetization from Google, and then, after withholding its commission, pays it out to you. Why do you need this intermediary if you can work with AdSense directly? The answer lies in the additional services, which make up the main value — or drawback — of any MCN.
MCN or AdSense? The Key Pros and Cons of RHEI
This is the main question a creator asks themselves. Let’s compare RHEI and direct partnership with AdSense point by point.
Advantages (Pros) of RHEI
First advantage. Safety.
If your YouTube channel or AdSense gets removed, RHEI will preserve the money that has not yet been withdrawn, while in AdSense it will simply be lost. Unlike AdSense, you will have more opportunities to solve issues with YouTube — this includes the possibility of contacting Vladimir Sivenkov during a difficult moment for your YouTube channel, and you will also have a backup way to contact YouTube through RHEI’s capabilities. Not in absolutely every situation, but in very many cases we are able to help our partners.
Second advantage. Withdrawing money from YouTube.
RHEI offers payout methods that can be arranged through Vladimir Sivenkov:
- PayPal — sent from Canada, check whether the service is available in your region.
- Payoneer — sent from Canada, check whether the service is available in your region.
- Personal bank account/card — check whether it is possible to receive a payment from Canada.
- Corporate bank account or sole proprietor bank account — sending to any point in the world from Canada, just contact me.
- Cryptocurrency for legal entities and sole proprietors — I can arrange sending to any point in the world from Canada. The main thing is to contact me.
Third advantage. Administration of advertising deals.
A content creator does not always have time to administer advertising deals. You can run your advertising deals through us.
Fourth advantage. Copyright protection (Content ID).
RHEI gives its partners access to the Content ID system if your content is original. In addition to CID, RHEI has its own technologies for tracking UGC content on YouTube as well as on other platforms; among RHEI’s clients are NBA and WMG. This allows you to: find other channels that reupload your videos; send complaints (strikes) against them or monetize that content in your favor.
The “white list” allows you to add your channels, as well as YouTube channels you have authorized, so that they do not receive complaints from RHEI for using your materials.
Fifth advantage. Music and content libraries.
Many MCNs, including RHEI, provide access to extensive libraries of music, sound effects, and video footage that can be legally used in your videos without fear of copyright complaints. Among them are Epidemic Sound, Storyblocks, RHEI’s own browser extension VISO for video SEO optimization, and Direct.me.
Sixth advantage. Technical support.
RHEI, like other MCNs, has its own support service. In addition to a manager assigned to you, there is technical support that can be used as backup feedback.
Seventh advantage. Additional income.
The company can bring various monetization methods from around the world to your channel. For example, through the Data Pro program, there was a case when a content creator was receiving a couple dozen dollars a month, and RHEI, through one deal in the U.S., brought that partner more than $10,000.
- Receiving exclusive bonuses. For example, RHEI partners received access to monetization of content from the Professional Fighters League (PFL) and other perks.
Disadvantages (Cons) of RHEI
1. The MCN commission.
This is the main disadvantage. RHEI (like any MCN) takes a percentage of your income. The standard market commission ranges from 20% to 30%. This means that you will receive not 100% of your income (minus YouTube’s share), but 70–80% of it. You need to decide whether the services (money withdrawal, support, Content ID) are worth that commission.
2. The contract with the MCN.
By joining an MCN, you sign a contract. This is where the main “pitfalls” lie. Read the terms carefully:
- Contract term: concluded for 1 year, with further extension for another year.
- Termination conditions: how difficult is it to disconnect from the MCN? If you do not notify of your desire to stop cooperation 30 days before the end of the contract term, the agreement is extended for another year.
How to Join the RHEI MCN?
The connection process is similar for most MCNs.
Requirements for joining RHEI:
- The channel must meet YouTube requirements (YPP): that is, you must already have monetization enabled (or meet the threshold of 1,000 subscribers and 4,000 watch hours).
- No violations: you must not have active strikes for copyright infringement or community guideline violations.
- Original content: RHEI, like other networks, gives preference to creators who make unique content rather than reuploading someone else’s.
If you are interested, then apply to me, as the Russian-speaking representative of RHEI. I will send your channel for review and, in case of approval, we will agree on the terms of the agreement; I will also answer additional questions. After signing the agreement, we will send an invitation to the YouTube personal account and the contract for signature.
How to Disconnect from the RHEI MCN?
This question concerns many people no less than joining. How do you leave the MCN if you did not like it?
- Find your contract and carefully read the “Termination” section. If you cannot find it, you can request it from me.
- Find out the contract term and the notification procedure.
- Write me a message about your wish not to extend the agreement.
- Do this in advance (30 days before the contract end date).
If you miss this deadline, the contract may automatically be extended for another year.
Verdict: Is It Worth Joining RHEI?
The RHEI MCN is a tool. Like any tool, it has its price (commission) and its advantages.
You should DEFINITELY consider RHEI if:
- You are in a country where you experience problems withdrawing money from Google AdSense.
- Your content is often stolen, and you need Content ID to protect and monetize reuploads.
- if support is critically important to you for solving problems.
- Your channel may be removed or demonetized due to a YouTube algorithm error.
You MOST LIKELY do NOT need RHEI if:
- You receive AdSense payouts without problems.
- You do not face content theft.
- You are not ready to give 20–30% of your income for services you will not use.
- You are confident in the fairness of YouTube’s algorithms.
I will be glad to answer your questions, my work email is vsivenkov@rhei.com.